Storytelling is an established, proven marketing technique. The reason is simple – stories resonate with people. We are linear and analogue and – generally speaking – we act on experience and emotion, not just logic and data. When someone tells us a story we respond with empathy and insight, and we mirror the teller’s experience. If it’s a really good story we even get a little shot of dopamine, which heightens the connection and makes it more memorable. You don’t get that from a pricelist.
We are pleased to announce that Brouha is now representing The Consultancy, the well-established provider of online initiatives.
Specialists in the window and door industry, The Consultancy has worked with hundreds of companies big and small, including many well-known and respected names such as Door-Stop, Solidor, The Residence Collection, Lock-Lock, Martindales and Fastframe.
We are delighted to announce that, as of 1st January 2018, Brouha Marketing is representing Bison Frames for all their marketing and PR activity.
Happy 2018 everyone! I hope you had a good break and managed to find some time to relax in amongst the obligatory Christmas chaos! So, be honest, did you make any New Year’s Resolutions for this year? It’s estimated that around 40% of Americans usually do, but in Britain the proportion vowing to better ourselves is nearer 20%. Most focus on our health – eating better, losing weight, exercising more – and, of course, most of us have forgotten all about our resolutions by the end of January.