Storytelling is an established, proven marketing technique. The reason is simple – stories resonate with people. We are linear and analogue and – generally speaking – we act on experience and emotion, not just logic and data. When someone tells us a story we respond with empathy and insight, and we mirror the teller’s experience. If it’s a really good story we even get a little shot of dopamine, which heightens the connection and makes it more memorable. You don’t get that from a pricelist.
Happy 2018 everyone! I hope you had a good break and managed to find some time to relax in amongst the obligatory Christmas chaos! So, be honest, did you make any New Year’s Resolutions for this year? It’s estimated that around 40% of Americans usually do, but in Britain the proportion vowing to better ourselves is nearer 20%. Most focus on our health – eating better, losing weight, exercising more – and, of course, most of us have forgotten all about our resolutions by the end of January.
You know the situation – as a business owner or in-house marketing guru you’ve been doing your own marketing. It’s been going well, but your company has grown and you know that you need to up the level. Or perhaps you feel like you’re falling behind your competition, and you look at their marketing with a hint of envy. In either case, you want to do more but you know you’re not ready to have a full time in-house team.
Marketing and PR – and all the things they encompass – are essential to a company’s success. In an increasingly competitive and cost-conscious market, you need an edge. Marketing and PR can provide that edge.
As with any service or product you buy, choosing the right PR and marketing partner is a matter of personal choice. It’s horses for courses. Different agencies offer different things, and do things in different ways. It’s up to you to decide who you want to work with: what does your company need, which agency can deliver that, and which agency do you want to work with – who are you comfortable with?