Wired for Emotion
Business to business marketing (B2B) is often perceived as the weaker cousin of business to consumer marketing (B2C). It is often seen as trailing behind in creativity, impact and measurement. So, what does B2C have, that B2B doesn’t?
Social Housing, the language used | S1 E3
Language, as we all know from misinterpreted texts, petty arguments, and conversations about who’s turn it is to do the dishes, is a moveable, interpretable beast. A simple combination of letters can have multiple meanings depending on who’s
Social Housing, a history – part 1 | S1 E1
Social Housing plays a dramatic and hugely important role in our society. Before we delve into how marketing sits within this landscape, let's take a look back over the last 150ish years at the history of Social Housing
The Times They Are A Changin’
Today’s episode I’ve called, “For The Times They Are A-Changin’”. And Bob is still right – because by goodness, aren’t they just. I can quite confidently tell you that before the beginning of 2020, “unprecedented” was not a
Content is King but Where Should it Live?
In our hyper-competitive world, standing out from the crowd has never been more important. To make headway in a flatline economy, frustrated by the ongoing Brexit debacle, businesses need to reconsider how they get their message to market.