From functional to aspirational

Earlier this year, Brouha’s MD Fiona Lund contributed to Promoting Property, published by Penny Norton and Liz Male and endorsed by the Chartered Institute of Public Relations and its Construction and Property Special Interest Group (CAPSIG)

Promoting Property is a collection of articles that explores the wide-ranging elements of property PR in the UK, with a strong emphasis on communications theory, strategy and technique. The book concludes with insight into future change, both for the property industry and the communication function within it. Promoting Property is recommended reading for all those involved and interested in the property industry. PR teams, students studying for property, PR, marketing degrees and those working in the built environment sector who  needs to consider PR and marketing as part of their role will find it invaluable.

“Any effective PR campaign, short or long term, needs to be founded on a strategy. This strategy must be informed by a deep understanding of market drivers, including the history of a sector, its complexities and where it’s heading. The world of housing provided by local authorities has changed significantly, is complex and is charting new waters, and so PR and communications for housing must evolve accordingly.”

Read Fiona’s full chapter here, and to buy Promoting Property, visit Amazon.